The concept of Rooted aims to address cultural identity issues faced by Dubai's third-culture youngsters who often struggle to reintegrate into their home countries due to being disconnected from their cultures. Rooted is designed to combat these issues by incorporating designs that aid integration. It celebrates culture and displays it in an authentic way that creates a sense of belonging for all cultures. Visitors can experience different cultures through immersive VR designs, enhancing their understanding of their roots. The name "Rooted" was chosen to represent the importance of roots in the growth and development of plants, just as individuals require a strong cultural identity to navigate the world. Rooted is a platform for cultural groups and embassies to showcase their traditions, creating a bubble of culture where young people can feel connected to their roots.